The Natural Marketing Institute (NMI), the leading provider of strategic consulting, consumer insights and market research services for the health, wellness and sustainability marketplace, today expanded on one of the key trends it has identified as having a significant impact in 2007 and beyond.
As scandals across religious, government, and corporate institutions began the erosion of trust in the 1990s, the explosion of widespread technology in a post 9/11 world continues to heighten tension in our fear-based society. As a result, consumers are attempting to take ever-greater control of their environment, property, time and safety.
While a wide range of societal fears are on the rise, fear of global warming and climate change showed the greatest increases in the past year. The recent media attention to climate change appears to be turning our attention from personal and social fears to planetary fears.
According to NMI President Maryellen Molyneaux, “As a result of mounting external factors, including growing concerns about food safety, climate change and a reliance on fossil fuels, consumers appear to be ‘shutting down’. Our research indicates that while consumers are driven by their desire for control, they often relate that they feel their lives are simply out of control.”
This has translated into a consumer desire to control things within their grasp. For example, the pursuit of safer foods and beverages, organic and environmentally-friendly products, local farms and familiarity with the source of products used is an attempt to reassure ourselves that we have some control over our safety and destiny. Fifty-five percent of consumers agree that organic foods and beverages are safer for the environment and 43% agree that they are safer to eat than non-organic foods.
This above trend is one that I’ve intuited for quite a while, it’s why I’ve written Soul-Full Eating… it arose from a desire to find a universal, powerful yet delightful and easy way for each one of us help impact the planet for the better while taking really good care of ourselves! It’s important to realize we can never do for anyone else what we haven’t first done for ourselves. We cannot heal or help an entire planet when we still feel unhealed and helpless ourselves.
Take care of yourself one delicious meal at a time by choosing to follow the basic principle of Soul-Full Eating: “Eat with love, what’s grown with love, prepared with love and served with love.” Do this for yourself beginning today… and watch how your heightened sense of awareness and self-love effortlessly influences those around you. Your gratitude for life is infinitely more powerful and enticing to others than the collective call of fear. Feel gratitude for our planet today, by Soul-Fully enjoying your next meal… share that joy unabashedly and freely. Then mankind will miraculously heal by following your lead – it can be done – one plate of food at time.
With thanks to /blue for the image.